If you’ve ever wondered what insurance brokers do or you’re not quite sure whether to reach out to a broker...
Foolproof Local SEO Tips For Restaurant Companies
Own a new restaurant and wondering how to go about marketing it? Or maybe you’ve already established your business but want to sort out search engine optimization (SEO). Either way, …
SEO Tips For New Bloggers: It’s Easier Than You Think!
As a new blogger, you’ve got lots of questions and plenty of catching up to do when it comes to search engine optimization (SEO). Fortunately, this blog post is your …
AI Basics: Understanding Deep Learning and Machine Learning (ML)
There are new buzzwords on the net – AI, deep learning, and machine learning. Although sometimes they’re used interchangeably, deep learning and ML are just forms of AI. Today we’re …
Is SEO Dead? Let’s See If This is Myth or Truth
At its core, search engine optimization (SEO) is still very much the same as it was in the early 2000s. Yes, they’ve been many changes that have been introduced to …
7 Essential Tools That’ll Jumpstart Your Cloud-Powered Small Business
This post is a guest contribution and may not reflect the views of Tech Help Canada. Have you ever thought about running your business with tools based entirely on the …
Why We Can’t Look At SEO Keyword Research The Same Way
SEO has changed a little but we’re still doing the same things! When Google acquired DeepMind sometime in 2014 for more than 500 million dollars, plenty of SEO experts, bloggers and …
Influencer Outreach Strategy: My BEST Advice!
If there’s one thing that can give you an edge in business, it’s having a great relationship with the right influencers. And that means you’ll need to craft a great …
How to Generate Effective Demand for Your SaaS Business
Software as a Service (SaaS) has seen exponential growth over the last two years and shows no signs of slowing down. While this phenomenal achievement is excellent for those involved …
Why You Should Never Buy Facebook Likes or Fans
Facebook asking brands if they want to promote their page for likes is laughable! We’ve long known that the organic reach on Facebook was decreased but more recently, it’s now …
Mars marketing chief: ‘It’s probably never been a more challenging and disruptive time to be a marketer’
This article was originally published by CNBC: http://ow.ly/XsRg30hMIgP Marketers are currently experiencing one of their toughest environments ever because of the multiple options for communicating with consumers, according to the chief …
How Much Does SEO Cost?
If you do a Google search for “SEO cost per month,” you’d find that the majority of publications give the same answer – it depends. And they’re not wrong. A …
SaaS Marketing Trends to Watch Out For
As renowned research and advisory firm, Gartner earlier predicted, the past few years proved to be a blast for the Software as a Service (SaaS) industry. And the industry will …
How to Improve Sales and Profits With SEO
Search engine optimization (SEO) plays an integral part in positioning a business for success. Yet few organizations understand the impact that SEO has in marketing today! Do you understand how …
How to Create a Social Media Training Program for Your Business
As business owners, we’re always looking for ways to improve revenues and one option is to have a strong social media presence. For many organizations, social media training has become …
Why Online Businesses Fail And What You Can Do About It
Have you ever wondered why so many businesses fail? According to many sources on the topic, 90 percent of online startups fail within the first 4 months. Now that sounds …
5 Ways Social Media Customer Care Is a Game Changer
The wild growth of social media has transformed the way most of us communicate with our family, friends, romantic interests and most importantly, our customers. Today I’m also going to …
What KPI to Measure? The 3 Most Important KPIs You Should Be Tracking
In digital advertising, there are many marketing KPIs (key performance indicators) to track, and they’re all important in their own way. They help us stay on track and follow through …
Where to Market Your Small Business in a Digital Age
On a large-scale, some companies are still doing the same old things when it comes to marketing. And that’s because change is often a slow process for organizations. The problem …
The Problems With Bad SEO Companies and Consultants
If you’re like many business owners, you probably know that you need search engine optimization (SEO) but you’re not sure why. Or if you know why you need it, you …
Are Robots Replacing Human Jobs? How to Remain Relevant Today
Robots replacing human jobs aren’t the only things we should be worried about. In fact, the world economy as a whole will suffer if the human race isn’t prepared for …
9 Content Marketing Statistics That Prove It Works
Let’s jump right into these content marketing statistics, shall we? Content marketing has both lower up-front costs and deeper long-term benefits than paid search (source: Kapost – in collaboration with …
Picking The Right Online Marketing Strategies for Small Business
Klaris from RingCentral submitted this entry. The author’s views are entirely his or her own and may not reflect the views of Tech Help Canada. There are a lot of …
11 SEO Tips For Improving Your Construction Business
In a world of digitization, one of the top priorities for many CEOs is implementing modern methods for reaching and attracting new business. This is why many have turned to …
Leveraging Business Text Messaging to Boost Customer Interactions
Klaris from RingCentral submitted this entry. The author’s views are entirely his or her own and may not reflect the views of Tech Help Canada. Here are some great ways to …
Social Media Policy For a Secure Business
Do you know that a simple post by any of your employees on social media could shatter your brand’s social image? It can result in the downfall of your business, …
How to Design Landing Pages That Convert
Web traffic is important but when our landing pages lack certain key elements that encourage user behavior, we convert and sell less. You’ve got traffic but are your visitors converting? …
Top 3 Online Marketing Strategies and How to Use Them
Traffic is the number one constant in business that is needed to drive up revenues. In digital marketing, qualified traffic is even more important. What can get even more confusing …
Link Building Strategies for SEO: How to Get Backlinks!
Finding the right set of link building strategies and acquiring backlinks to your website can be difficult, time-consuming and often intimidating. In fact, it can be heartbreaking! You pay (or …
What’s a Social Media Strategist and 10 Reasons You Need One
As a small business owner, you may think that hiring a social media strategist isn’t necessary. But with millions of people going online every day, you may want to reconsider. …
Logo Design Tips: Ultimate Guide to Logos For Businesspeople
Mention the word “logo” and chances are your mind would be filled with images of popular logos like the Nike swoosh, the three stripes of Adidas, the golden arches of …
The Importance of a User Experience Focus For Websites
This post will explain user experience (UX) and it’s importance in web design. As business owners or entrepreneurs, a good understanding of UX can help you improve your website. For …
A Practical Beginner’s Guide to Video Marketing
Video content has become immensely popular. Over four billion hours worth of online videos is watched every month. In the United States alone, the average person watches roughly 5.5 hours …
A List of Strategies For Creating Your Online Marketing Plan
Have you been thinking about starting an online business? Or perhaps you already have an existing store and are wondering about how to sell your products online. In any case, …
How to Market Your Business on Facebook
With 1.79 billion of its active users logging in every day, Facebook is the biggest social network in the world. It may have started out as a platform for connecting …
19 Entrepreneurial Skills That You Should Have
Do you have the skills of an entrepreneur? You need entrepreneurial skills if running a business is your goal. Without them, your company might not be able to survive, especially …
The Best Social Media Management Tools for Your Business
Social media plays a major role in promoting a business these days. But with so many options available, choosing the right social media management tools can be daunting. You need …
How To Market Your Business Online For FREE or $1 a Day
If you are just starting out with your online business, one challenge that you may face is how to market your business online on a shoestring budget. Luckily, there are …
Social Media Analytics 101, What Are You Measuring?
What happens when you put time, money, and resources into social media marketing without measuring and assessing the results? Well, then you’re playing a game where you don’t know if …
Online Marketing Goals or Marketing Campaign Objectives
Regardless of the size of your business, you should always know about the latest marketing strategies. With the Internet taking over the business world, it only makes sense that you …
Boosting Business With Facebook Statistics and Analytics
Social media has become a powerful tool in the field of business. Startup companies still on the verge of gaining momentum and gaining a wider audience can use social media …
Why Social Media Advertising May Not Be For You
Many business owners think that social media advertising is not as effective in driving conversions as they hoped. Don’t be surprised at a networking event if someone says social media …
Why Your Small Business Website Isn’t Getting Any Results
It’s difficult to ignore the mounting evidence that the Internet is playing a larger role in the purchasing decision of a potential buyer. However, not all small business websites are …
Website Content Guide: How to Write Better Content For The Web
Writing online can be tough. Most people who try their hand at it fail and much more barely scrape by. You may be thinking, so what’s the fuss all about with …
5 Online Marketing Strategies You’ll Ever Need As An Entrepreneur
Entrepreneurs and marketers are finally realizing that good content can mean big results when strategically incorporated into a sound online marketing strategy. Much of that has to do with the …
Social Media Marketing Jobs, What You Need to Know
As the world moves from looking at social media as an alternative marketing platform to a mainstream means to reach an audience, more companies are recognizing the growing role of …
Know The Difference: Inbound Marketing Vs. Content Marketing
The term inbound marketing has become immensely popular, so much so that many consider it an interchangeable term for content marketing. If you feel that they are just two names …
How Social Media Marketing Helps to Grow Your Business
If you’re a business owner, consider using social media marketing to help your business grow. You don’t need to be a marketing expert to know that social media is very …
An Inbound Marketing B2B Guide With Practical Tips
Many marketers in the B2B sector are shifting their focus from outbound marketing (a traditional form of marketing) to inbound marketing. While both techniques are effective, inbound marketing offers greater …
Signs of Social Media Addiction and How To Break Free From It
Social media addiction can affect your daily life. It starts out innocently enough. You set up social media accounts to keep in touch with friends and to know what’s going …
3 Free Inbound Marketing Tools That Are Very Effective
Have you heard about inbound marketing but aren’t entirely sure what it is or what tools you need to implement an inbound marketing strategy? Today, we will be covering all …
What to Look For in a Web Designer And How to Spot Them
Andy from NTWdesigns originally submitted this entry. In accordance with our guest contributor guidelines, our editors have updated this entry to keep it relevant. Every great web designer usually has some …
