Even though we often use digital branding and digital marketing interchangeably, these two terms are not synonymous. Digital marketing focuses on conversions, while online branding is all about delivering valuable … Read more
It’s the early 21st century, where technological innovations happen very frequently, so most people think every business has a website. But that’s not the case, and even for those with … Read more
This article is from a guest contributor. The author’s views are their own and might not reflect the views of Tech Help Canada. Did you know small & medium businesses … Read more
How are you coping in the current business environment? And what is your focus? For some businesses, it’s all about scaling. Others are simply trying to survive or need to … Read more
Are you trying to increase subscribers and boost sales? Persuading people to share their contacts is tough, but using the right lead magnets, you can make it easier and get … Read more
Generally, SEOs have long suspected that Google uses sitewide signals to rank individual pages on websites. So it was nice to see some tweets from John Mueller, Search Advocate at … Read more
You have finally opened your online business and ventured into the endless possibilities of eCommerce. The days you spent thinking of the best product to sell, how to market it, … Read more
Conscious marketing aims to bring authenticity and human goodness back into marketing. Depending on who’s asked, people that practice the idea generally think about current marketing (digital or traditional) slightly … Read more
New companies need to invest in what matters most, and web copy is one of those things. However, not all companies can hire a copywriter right out the gate. And … Read more